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Breyers Ice Cream is a brand of ice cream owned by Unilever (part of their United States Good Humor-Breyers unit). They have a large plant in the town of Framingham, Massachusetts, outside Boston.

For years Breyers was known for its short, all-natural ingredients list. This featured prominently in an advertising campaign where a child would attempt to read the ingredients from another brand, experiencing extreme difficulty pronouncing the artificial additives. He then turned to the Breyers list and quickly rattled off the four ingredients (in their vanilla at the time): milk, cream, sugar, and vanilla. In recent years as part of cost cutting measures since the acquisition by Unilever, the list has expanded to include: Tara gum, Guar gum, ice-structuring proteins, mono and diglycerides, corn-syrup, and whey sourced from meat-based rennet. As a result of the use of whey, Breyers All Natural Ice Cream is no longer acceptable for vegetarians. Additionally, the carton size has shrunk from the classic half-gallon to one-and-a-half quarts.

Breyers is sometimes confused with Dreyer’s, a Nestle brand. While William Breyer founded his ice cream on the east coast, another man, William Dreyer, founded an ice cream company on the west coast. As the two brands increased their reach across the country, a similarity of name issue was inevitable. In 1981, Dreyer’s made the decision not to sell Dreyer’s branded products in the east. In an agreement with Breyers, Dreyer’s sought to market its product east of the Rocky Mountains under the “Edy’s Grand” name. However, Breyers made no similar reciprocal agreement, and by the mid-1980s began to distribute Breyers ice cream to states throughout the midwestern and western United States. As a result, both Breyers and Dreyer’s can be found on grocery shelves in western states.

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