Can Armstrong bring Google glam to AOL?

SAN FRANCISCO (Fortune) — Here’s what we know about Tim Armstrong, the Google’s top ad sales executive, named late Thursday as chairman and CEO of AOL, the shriveled remains of the company that brought dial-up Internet to the masses and oodles of grief to its diminished owner, Time Warner...

Startups defying the downturn

Chris Denny Co-founder, Sartin Denny Productions Santa Rosa, Calif. Launched: August 2008 Former job: Marketer Sometimes timing is everything. I had thought about starting a business for a while. My business partner, Dan Sartin, and I wrote a business plan, and I finally made the decision to resign from my...

Twitter Can Help Your Online Business

Most people shop online for convenience rather than customer service. And while inroads have been made into providing better customer service online, the personal aspect is often still missing. Enter Twitter, a social networking and micro-blogging tool that allows you to send 140 character updates to...

Hard Hats by Professional Equipment

Professional Equipment has many hard hats for all applications. From Bullard, Fibre-Metal and MSA, to NFL hard hats, our selection provides value, comfort and protection. Most Popular Hard Hats Categories NFL Hard Hats MSA Hard Hats Bullard Hard Hats Fibre-Metal Hard...

FEATURE: Dear C-Suite, Wondering About the Value of SEO?

by Christopher Hart, February 17, 2009 In conversations with potential clients, I have often heard bottom-line, just-the-facts questions such as these: How long will it take before I see results? What is the ROI of search engine optimization? What is the business value of SEO? In order to explain the true...

Google Dropping Radio Ads, Selling Radio Automation Business

Spring has come a little early for Google, as their spring cleaning continues with the dropping of radio ads from AdWords and AdSense announced today, the company announced today. The dropping of Print Ads last week and search box from Gmail, now this, will Susan Wojcicki, VP of Product Management be having...

The 80/20 Rule of Search by David Montalvo

David Montalvo SEO There is a new concept being talked about in the web marketing industry. This new paradigm, dubbed the 80/20 rule of search, has sprung out of the realization that many of the earlier beliefs about search engine marketing are no longer true, or perhaps were never true in the first...

Search Engine Secrets Revealed by David Montalvo

David Montalvo. CEO of UnReal Web While often very complex in their calculations and data processing, the critical operations performed by the major search engines in order to rank websites isn’t as lengthy as one might think. The processes they use to provide relevant results when a web search is...

Convert PPC Visitors with a Perfect 3-Point Landing Page

You put all kinds of work into creating a great PPC ad, filling it chock full of exactly the right keywords to catch the attention of your target market and drive them through to your salescopy. And then what? Well, if they simply go through to your homepage, you risk losing that sale! Instead, deliver...

What is url canonicalization?

Canonicalization is the process that search engines use to determine the best URL or website address when several different choices exist. This is a common issue that is predominantly related to home page files at the root level. In other words, the following URL’s all appear to be the same for a web...

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