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	<title>Online Promotions and Product Reviews &#187; Featured</title>
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		<title>Clear Skin Supplements</title>
		<link>http://jayessay.com/reviews/clear-skin-supplements</link>
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		<pubDate>Thu, 05 Aug 2010 20:15:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Hair Care Tips]]></category>
		<category><![CDATA[Product Reviews]]></category>
		<category><![CDATA[Cream for Clear Skin]]></category>
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		<description><![CDATA[The Cosmeceutical Program for Clear Skin is a natural skincare system gentle enough even for individuals with blemishes. Formulated to gently soothe the skin, reduce oil and even out skin tone, making it appear healthy and attractive in three easy steps: Wash for Clear Skin, Toner for Clear Skin, and Cream for Clear Skin. Many [...]]]></description>
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<div><a href="http://www.invitehealth.com/vitamins-clear-skin-program.html"><img id="product_thumbnail" src="http://www.invitehealth.com/images/P/MAR525.jpg" alt="" width="125" height="139" /></a></div>
<p>The Cosmeceutical Program for Clear Skin is a natural skincare system  gentle enough even for individuals with blemishes. Formulated to gently  soothe the skin, reduce oil and even out skin tone, making it appear  healthy and attractive in three easy steps: Wash for Clear Skin, Toner  for Clear Skin, and Cream for Clear Skin. Many of the products you buy  at the store are “spot treatments,” designed primarily to get rid of  existing unattractive marks with harsh creams that can cause redness or  irritation. Gentle and beneficial, our program is designed to be used on  the whole face (or irritation-prone area) every day.<br />
Since the cosmecuticals for clear skin are formulated with soothing  botanicals such as grape seed, Japanese green tea, aloe vera and neem  oil, they leave your skin feeling healthy and hydrated, instead of dry  and flaky.*</p>
<p>InVite® Cream for Clear Skin<br />
Cream for Clear Skin contains a generous concentration of azelaic acid.  Azelaic acid is a natural, nontoxic material produced by a yeast that  normally lives on healthy skin. It may help restore the normal growth of  the disordered skin cells lining the follicle.*</p>
<p>InVite® Toner for Clear Skin<br />
Facial Toner for Clear Skin is designed to open pores and allow skin to  breathe. This, in turn, may help reduce the breakouts, redness, and  discoloration that result from clogging. The ingredients help tone and  smooth the skin, increasing firmness.*</p>
<p>InVite® Wash for Clear Skin<br />
Wash for Clear Skin is the perfect cleanser for individuals with  blemishes. Wash for Clear Skin is designed to gently cleanse the skin  without harshness or irritation. Its mild herbal blend deepcleans pores  without harming the protective acid mantle layer of the skin. The potent  antioxidants contained within may reduce irritation and breakouts,  while leaving your skin clean and fresh. The herbs will nourish the  skin, support regeneration, and improve skin texture.*</p>

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		<title>Mens Fragrances Gift Sets</title>
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		<pubDate>Mon, 07 Dec 2009 20:35:29 +0000</pubDate>
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		<description><![CDATA[Perfume and Cologne Online.com offers Women's Fragrances, Men’s Colognes and Kids Fragrances at Discount prices. Our perfumes and colognes are 100% genuine and ready to ship. Save up to 75% on every fragrance order you place on our secure store. Our website was created to offer great savings on perfumes and colognes online.]]></description>
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<div id="attachment_1157" class="wp-caption alignleft" style="width: 235px"><a href="http://www.perfumesandcolognesonline.com/mens-cologne-gift-sets/"><img class="size-full wp-image-1157" title="perry-ellis-360-men" src="http://jayessay.com/wp-content/uploads/2009/12/perry-ellis-360-men.jpg" alt="Mens Cologne Set" width="225" height="338" /></a><p class="wp-caption-text">Mens Cologne Set</p></div>
<p>Perfume and Cologne Online.com offers Women&#8217;s Fragrances, <a href="http://www.perfumesandcolognesonline.com/mens-cologne-gift-sets/">Men’s Colognes</a> and  Kids Fragrances at Discount prices. Our perfumes and colognes are 100% genuine  and ready to ship. Save up to 75% on every fragrance order you place on our  secure store. Our website was created to offer great savings on perfumes and  colognes online.</p>

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		<title>How I Did It: Wolfgang Puck</title>
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		<pubDate>Thu, 08 Oct 2009 21:29:33 +0000</pubDate>
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		<category><![CDATA[How I Did It: Wolfgang Puck]]></category>
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		<description><![CDATA[The famed chef and restaurateur Wolfgang Puck of Spago in Hollywood reveals how he built his culinary empire]]></description>
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<p><img class="alignleft size-full wp-image-1129" title="Wolfgang Puck" src="http://jayessay.com/wp-content/uploads/2009/10/Wolfgang-Puck.jpg" alt="Wolfgang Puck" width="575" height="270" /></p>
<p><em><a title="Wolfgang Puck" href="http://www.inc.com/topic/Wolfgang+Puck">Wolfgang Puck</a>’s accent is Austrian, and his culinary bent ranges from Italian to Asian, but Puck’s business style is pure American entrepreneur. From his start as a 14-year-old apprentice in his native <a title="Austria" href="http://www.inc.com/topic/Austria">Austria</a>, Puck has built a restaurant, frozen-food, and high-end kitchenware empire. He is most famously known for Spago, his pizzeria to the stars, which opened on Sunset Boulevard in 1982. But that was just the beginning. Today, his 16 restaurants and more than 80 express bistros stretch from <a title="New York" href="http://www.inc.com/topic/New+York">New York</a> to <a title="Maui" href="http://www.inc.com/topic/Maui">Maui</a>.</em></p>
<p><strong>My mother was a hotel chef</strong> in the small town where I grew up in Austria. My dad was a coal miner and a boxer. I always hung out in the kitchen with my mom. I quit school when I was 14 and got a job as a cooking apprentice at a hotel. When I told my father, he said, &#8220;Well, you&#8217;re good for nothing. Cooking is for women.&#8221;</p>
<p><strong>By 18, I decided I wanted to move to <a title="France" href="http://www.inc.com/topic/France">France</a>.</strong> I wrote letter after letter to all the two- and three-star restaurants until <a title="Raymond Thuilier" href="http://www.inc.com/topic/Raymond+Thuilier">Raymond Thuilier</a>, the owner of Provence&#8217;s famous Baumanière, hired me. He didn&#8217;t pay me for three months. I finally told him I had to leave, because I was broke, but he said, &#8220;No, I like you!&#8221; He started paying me, and he is the reason I decided to become a chef. He was my mentor: town mayor, painter, and a great chef who cooked from the heart without recipes &#8212; a real Renaissance man.</p>
<p><strong>In 1975, I moved to <a title="Los Angeles Galaxy" href="http://www.inc.com/topic/Los+Angeles+Galaxy">Los Angeles</a></strong> to be a chef at a restaurant owned by a company with French restaurants scattered across the country. But I didn&#8217;t like the manager. One day, he wrote a menu and said, &#8220;Cook it.&#8221; I said, &#8220;You wrote it; you cook it.&#8221; And I left.</p>
<p><strong>When my first paycheck bounced</strong> at my new job, at Ma Maison, I talked to the owner, who offered me 10 percent of the restaurant and said, &#8220;If we do better, you will, too.&#8221; We started to make money; famous people started showing up. When I found this location on Sunset, I said to him, &#8220;Let&#8217;s do an Italian-style trattoria.&#8221; He said, &#8220;I want 51 percent.&#8221; I took the lease myself the next day and gave three months&#8217; notice. He told me to leave right away. That was in 1981.</p>
<p><strong>I was 33 when I opened Spago,</strong> in January 1982. I used fresh goat cheese, arugula, sun-dried tomatoes. A farmer in <a title="Sonoma" href="http://www.inc.com/topic/Sonoma">Sonoma</a> raised lambs for me. I served melon and white corn only in July and picked the day before. Other restaurants served good food, but their waiters wore stuffy black ties. Ours wore shirts and aprons. I worked the grill every night, and I loved it. The night <a title="Billy Wilder" href="http://www.inc.com/topic/Billy+Wilder">Billy Wilder</a> showed up with <a title="Sidney Poitier" href="http://www.inc.com/topic/Sidney+Poitier">Sidney Poitier</a>, <a title="Jack Lemmon" href="http://www.inc.com/topic/Jack+Lemmon">Jack Lemmon</a>, and <a title="Walter Matthau" href="http://www.inc.com/topic/Walter+Matthau">Walter Matthau</a>, I knew I made it.</p>
<p><strong>I opened Chinois &#8212; all French Asian &#8212; </strong>in <a title="Santa Monica" href="http://www.inc.com/topic/Santa+Monica">Santa Monica</a>, in 1983, followed by Postrio &#8212; all Italian &#8212; in <a title="San Francisco" href="http://www.inc.com/topic/San+Francisco">San Francisco</a>, in 1989.</p>
<p><strong><a title="Johnny Carson" href="http://www.inc.com/topic/Johnny+Carson">Johnny Carson</a> used to come </strong>to Spago and take home 10 pizzas. One day, I said, &#8220;Johnny, are you having a party?&#8221; He said, &#8220;No, I put them in my freezer and then pop them in the oven for dinner.&#8221; I thought, How can you do that to my pizza? Then I tried it &#8212; it wasn&#8217;t bad. I met people from Gelson&#8217;s, a supermarket chain, and we built frozen pizzas into a multimillion-dollar business before selling to <a title="ConAgra Foods Inc." href="http://www.inc.com/topic/ConAgra+Foods+Inc.">ConAgra</a>. We later bought back the license and now work with a new partner.</p>
<p><strong>Licensing and cafés cost me a lot of </strong>money and time. In the &#8217;80s, I hired somebody from <a title="Harvard Business School" href="http://www.inc.com/topic/Harvard+Business+School">Harvard Business School</a> who made a business model and spreadsheets for everything. He kept saying, &#8220;In three years, we&#8217;re going to be a billion-dollar company.&#8221; Suddenly, we had an office, which cost $700,000 a year, before we had business. I couldn&#8217;t sleep for six months, because I wasn&#8217;t adhering to my principle: Make more money than you spend. So, I took back control and focused our efforts on Wolfgang Puck Express, now in more than 80 locations, mostly in airports.</p>
<p><strong>We started catering in the &#8217;80s,</strong> but when we did the first post-Oscars Governor&#8217;s Ball, in 1995, we got a lot of publicity. Today, we have the fastest-growing catering company in the <a title="United States" href="http://www.inc.com/topic/United+States">U.S.</a> This year, I&#8217;m sure we&#8217;ll do more than $100 million.</p>
<p><strong>Merchandising is where I make</strong> the most money for the least effort. We started on <a title="QVC Inc." href="http://www.inc.com/topic/QVC+Inc.">QVC</a>, but they weren&#8217;t really nice to me, so I said, screw them. We took our products &#8212; knives, cookware, and my cookbooks &#8212; to the <a title="HSN LP" href="http://www.inc.com/topic/HSN+LP">Home Shopping Network</a>. Now, I go to <a title="Tampa" href="http://www.inc.com/topic/Tampa">Tampa</a> six times a year to do 16 hours of live television each visit. It&#8217;s grueling work, but it&#8217;s worthwhile &#8212; a $60 million business. To make that with the restaurants, I need 1,200 people. Here, we need 20.</p>
<p><strong>Success for me has always been</strong> focusing on the product first, the money second, whether that is a can of soup, a frying pan, or a restaurant. A lot of restaurants make more money than we do for three years and then go out of business. My philosophy is, Grow very slowly. We have 16 restaurants &#8212; in places like <a title="Las Vegas" href="http://www.inc.com/topic/Las+Vegas">Las Vegas</a>, <a title="Dallas" href="http://www.inc.com/topic/Dallas">Dallas</a>, and <a title="Washington" href="http://www.inc.com/topic/Washington">Washington</a>. I don&#8217;t want to fly from <a title="Delhi" href="http://www.inc.com/topic/Delhi">Delhi</a> to <a title="Tokyo" href="http://www.inc.com/topic/Tokyo">Tokyo</a> to <a title="Paris (France)" href="http://www.inc.com/topic/Paris+%28France%29">Paris</a> if my life isn&#8217;t getting better as a result. I did open restaurants in Maui and <a title="Vail (Colorado)" href="http://www.inc.com/topic/Vail+%28Colorado%29">Vail</a>, because I can bring my kids, have a good time, and still do my job.</p>
<p><strong>I&#8217;m really proud</strong> that Spago and Chinois are still doing really well 27 years later. I thank my clientele for that, but people are fickle. You have to be careful not to overdo it with some and underdo it with others. If I see a movie star come in, I don&#8217;t run to that table. I will stop by as they&#8217;re ready to leave. Someone once said to me, &#8220;I&#8217;ve been watching you. Why did you go to <a title="David Beckham" href="http://www.inc.com/topic/David+Beckham">David Beckham</a>&#8216;s and <a title="Tom Cruise" href="http://www.inc.com/topic/Tom+Cruise">Tom Cruise</a>&#8216;s table last?&#8221; Most of the chefs and restaurant people fawn over celebrities. But they just want to be left alone, while the other customers, who are your regulars, will take note &#8212; Wolfgang said hello to me before Tom Cruise.</p>

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		<title>Bankruptcy judge approves Sun-Times sale</title>
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		<pubDate>Thu, 08 Oct 2009 21:26:19 +0000</pubDate>
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		<description><![CDATA[Judge approves Sun-Times sale, unions expected to approve contract changes]]></description>
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<p>WILMINGTON, Del. (AP) &#8212; A Delaware bankruptcy judge on Thursday approved the sale of the Chicago Sun-Times and other newspapers owned by its parent company to a group led by Chicago businessman Jim Tyree.</p>
<p><!--- Insert the sidebar information --> <!-- Article Related Media -->The Tyree group offered to pay $5 million for the assets of the Sun-Times Media Group Inc., which includes the Chicago tabloid and more than 50 suburban publications. The investors also plan to assume about $22 million in liabilities.</p>
<p>A major hurdle to closing the deal was cleared Wednesday when leaders of five unions that had rejected contract concessions demanded by Tyree tentatively agreed to contract changes. Rank and file members of four of the unions voted Wednesday night to accept contract changes agreed to by the Chicago Newspaper Guild. Members of the fifth union, representing editorial workers at the Post-Tribune of Northwest Indiana, were expected to vote Friday.</p>
<p>&#8220;We are confident that they will vote in favor of this deal by the end of this week,&#8221; Sun-Times attorney David Agay told Judge Christopher Sontchi at Thursday&#8217;s hearing.</p>
<p>Agay also said members of 10 of 11 separate trade unions have approved amended contracts, and that the remaining union, which represents a small group of typographical workers, is expected to give its consent soon.</p>
<p>&#8220;We&#8217;re close; we&#8217;re very close, your honor,&#8221; he said.</p>
<p>James McDonough, vice president and general counsel for the Sun-Times Media Group, testified that if the sale order were approved, the deal is expected to close by the end of the month. He characterized the remaining conditions to be met prior to closing as &#8220;housekeeping matters.&#8221;</p>
<p>The Sun-Times Media Group filed for Chapter 11 bankruptcy protection in March, citing $479 million in assets and $801 million in debt amid plunging advertising revenues that have contributed to about a dozen other media company bankruptcies.</p>
<p>McDonough said some members of the existing Sun-Times management team would stay with the new company after the sale, but that decisions on who will stay and who will go have not been made yet.</p>
<p>Sontchi approved the sale after overruling objections by the Sun-Times&#8217; committee of unsecured creditors and a pension plan for the Communications Workers of America.</p>
<p>Michelle McMahon, an attorney for the pension plan, said in a court filing that by withdrawing from the pension plan, the Sun-Times would trigger a $17 million withdrawal liability, but the company has not proposed a method of payment or offered the pension plan adequate protection.</p>
<p>Attorneys for the Sun-Times argued that the pension plan would still have an unsecured claim after the sale and should not be allowed to improve its position relative to other creditors or the bankruptcy estate.</p>
<p>But McMahon argued that the pension plan would have a direct claim against the purchaser, not a general unsecured claim.</p>
<p>&#8220;It&#8217;s apparent we&#8217;re only going to get pennies on the dollar,&#8221; she said.</p>
<p>The committee, meanwhile, expressed concern about adequate enforcement mechanisms in the event that Sun Times Media Group breaches an agreement to operate the Sun-Times as a going concern for at least 180 days after closing.</p>
<p>&#8220;If that obligation by the buyer isn&#8217;t met, the debtor should have remedies to enforce that obligation,&#8221; said Scott Cargill, an attorney for the committee.</p>
<p>The committee also wanted an order directing the Sun-Times to seek a determination on its rights to $24.5 million being held in escrow in connection with the settlement of a class-action lawsuit alleging malfeasance by officials with former Sun-Times owner Hollinger International.</p>
<p>Hollinger&#8217;s CEO, Lord Conrad Black, was convicted in 2007 of siphoning millions of dollars from the Sun-Times and its other newspaper holdings.</p>
<p>Sontchi said the contract provisions regarding operating the Sun-Times as a going concern for 180 days were sufficiently clear. He also noted that the company was not selling its interests in the settlement escrow.</p>
<p>&#8220;I don&#8217;t think what time the debtors will get the proceeds from the escrow is relevant for the sale,&#8221; the judge said. &#8220;I don&#8217;t think that&#8217;s an issue for today.&#8221;</p>
<p>The Sun-Times owes as much as $608 million in back taxes and penalties related to Black&#8217;s financial dealings, but Agay noted that the Internal Revenue Service, the company&#8217;s largest creditor, did not object to the sale.</p>
<p>Sun-Times board chairman and interim CEO Jeremy Halbreich expressed confidence in Tyree and his investment group&#8217;s plans for the media group.</p>
<p>&#8220;These new owners will work hard to establish a wonderful, long future for our publications and for our employees, and finally, all of the legacy issues and distractions that have followed and negatively affected our products will be put to rest,&#8221; tey said in a statement.</p>
<p>By Randall Chase, AP Business Writer</p>

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		<title>T3 Providers</title>
		<link>http://jayessay.com/reviews/t3-providers</link>
		<comments>http://jayessay.com/reviews/t3-providers#comments</comments>
		<pubDate>Mon, 28 Sep 2009 14:25:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Product Reviews]]></category>
		<category><![CDATA[T3 Lines]]></category>
		<category><![CDATA[T3 New York Provider]]></category>
		<category><![CDATA[T3 Provider]]></category>
		<category><![CDATA[T3 Quote]]></category>

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		<description><![CDATA[We provide free services to assist you in comparing prices from T3 providers such as voice, data, high speed internet and colocation solutions in your area. We connect with multiple T3 providers, and negotiate the lowest prices. There is no fee for this service.]]></description>
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<p>Our mission is to develop one of the most complete portfolios of  telecommunications services in the industry and achieve a status as a market  leader strongly positioned to serve enterprise, multi-location and other  commercial customers. We strive to deliver the highest quality and most  cost-effective solutions on a state-of-the-art billing platform.</p>
<p><a href="http://t3providers.net">T3 Service Provider New York</a></p>
<p><strong>Carriers:</strong></p>
<h2><a title="Permanent Link to Access Point" rel="bookmark" href="http://t3providers.net/access-point/internet/service">Access  Point </a></h2>
<h2><a title="Permanent Link to Nitel" rel="bookmark" href="http://t3providers.net/network-innovations/internet/service">Nitel </a></h2>
<h2><a title="Permanent Link to Time Warner Cable" rel="bookmark" href="http://t3providers.net/time-warner-cable/internet/service">Time Warner Cable </a></h2>
<h2><a title="Permanent Link to ACC Business" rel="bookmark" href="http://t3providers.net/acc-business/internet/service">ACC  Business </a></h2>
<p><a title="Permanent Link to Netwolves" rel="bookmark" href="http://t3providers.net/netwolves/internet/service">Netwolves </a></p>
<p><a title="Permanent Link to SAVVIS" rel="bookmark" href="http://t3providers.net/savvis/internet/service">SAVVIS </a></p>
<p><a title="Permanent Link to Sprint Nextel" rel="bookmark" href="http://t3providers.net/sprint-nextel/internet/service">Sprint  Nextel </a></p>
<p><a title="Permanent Link to XO Communications" rel="bookmark" href="http://t3providers.net/xo-communications/internet/service">XO  Communications </a></p>
<p><a title="Permanent Link to AboveNet" rel="bookmark" href="http://t3providers.net/abovenet/internet/service">AboveNet </a></p>
<h2><a title="Permanent Link to AT&amp;T" rel="bookmark" href="http://t3providers.net/att/internet/service">AT&amp;T </a></h2>
<p><a title="Permanent Link to Optimum LightPath" rel="bookmark" href="http://t3providers.net/optimum-lightpath/internet/service">Optimum LightPath </a></p>
<p><a title="Permanent Link to Level 3 Communications" rel="bookmark" href="http://t3providers.net/level-3-communications/internet/service">Level 3 Communications </a></p>
<p><a title="Permanent Link to Global Crossing Inc" rel="bookmark" href="http://t3providers.net/global-crossing-inc/internet/service">Global Crossing Inc </a></p>
<h2><a title="Permanent Link to Qwest Communications" rel="bookmark" href="http://t3providers.net/qwest-communications/internet/service">Qwest Communications </a></h2>

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		<title>Dell says Twitter works</title>
		<link>http://jayessay.com/reviews/social-media-marketing-works</link>
		<comments>http://jayessay.com/reviews/social-media-marketing-works#comments</comments>
		<pubDate>Mon, 14 Sep 2009 19:24:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Representatives from Dell said, at a Twitter for Brands event hosted by New Media Age in London on Friday, that it has seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand’s Twitter account has driven $3 million in sales since it began operation in 2007, Dell said.

Moonfruit, a website builder, also said Twitter campaigns have helped the brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the campaign, and that it brought in more than twice that amount in a single month in new subscriptions, reports ClickZ.

]]></description>
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				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fjayessay.com%2Freviews%2Fsocial-media-marketing-works&amp;style=normal" height="61" width="50" /><br />
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<p><a href="http://usa-ebiz.com/web-marketing/archives/dell-moonfruit-claim-twitter-campaigns-effective"><img class="alignleft" title="twitter" src="http://usa-ebiz.com/web-marketing/wp-content/uploads/2009/03/twitter.jpg" alt="" width="132" height="88" /></a>Representatives from <a href="http://www.dell.com/">Dell</a> said, at a Twitter for Brands event hosted by New  Media Age in London on Friday, that it has seen tangible uplifts in sales which  can be directly attributed to marketing on Twitter. The brand’s Twitter account  has driven $3 million in sales since it began operation in 2007, Dell said.</p>
<p><a href="http://www.moonfruit.com/">Moonfruit</a>, a <a href="http://www.unrealstudio.com/webdesign.shtml">website builder</a>, also said <a href="http://www.twitter.com">Twitter</a> campaigns have helped the  brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the  campaign, and that it brought in more than twice that amount in a single month  in new subscriptions, reports <a href="http://www.clickz.com">ClickZ</a>.</p>

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		<title>What Exactly Is SEO?</title>
		<link>http://jayessay.com/reviews/what-exactly-is-seo</link>
		<comments>http://jayessay.com/reviews/what-exactly-is-seo#comments</comments>
		<pubDate>Wed, 04 Feb 2009 18:29:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Marketing]]></category>

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		<description><![CDATA[Our SEO expert reveals why knowing what SEO is--and how to do it--is critical for your online business.]]></description>
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<div id="article"><span id="optspots">SEO, or search engine optimization, is a subset of the umbrella term &#8220;search engine marketing&#8221; (SEM). Properly applied, search engine optimization allows your site to not only be seen by the search engines but, when a search term (either keywords or phrases) is entered, offers the ability to rank very high in the search engine results pages. The results pages are typically a combination of natural (sometimes called organic) results, paid inclusions (directories) and pay-per-click (PPC) ads.</span></div>
<p>But why is SEO so critical to the success of your business online? The holy grail for online marketers centers around getting your site on the first page of a Google search results page. Why Google? Because it currently owns well over half the market of all searches. If you further optimize your site in such a way that it brings in quality traffic, you&#8217;ll get the ultimate return on your investment (assuming you have a solid back office process). And if you&#8217;ve optimized well for Google, you&#8217;ll rank well in the other major search engines, such as Yahoo! and MSN, as well.</p>
<p>Many people hire professional consultants to perform SEO, while others attempt to do it themselves, which you certainly can—it&#8217;s not brain surgery. In the coming months, I&#8217;ll help you learn how to take on this task yourself. There really are no secrets—it just takes a lot of continuous work and an understanding of people, search engines, algorithms and toolsets.</p>
<p>SEO can (and should) be a full-time engagement. The scope of work depends on your site and your niche. This doesn&#8217;t necessarily mean you&#8217;ll need to spend 40 hours a week on it&#8211;you certainly couldn’t afford to put that much effort into it&#8211;but you need to put a solid content and link-building strategy in place for the long term. Existing sites can be optimized by simply applying a correct title (the text that shows up in the blue bar at the top of your browser window) and a meta description (the text that often shows up as the description in the results listing).</p>
<p class="textisland" align="center">Content Continues Below</p>
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<p><img style="display: none;" src="http://atlas.entrepreneur.com/IMPCNT/ccid=9763//site=Entrepreneur.com/area=ebusiness.searchoptimization.searchengineoptimizationcolumnistjonrognerud.Article.172698/aamsz=Island/acc_random=29555208/pageid=29555208" border="0" alt="" width="1" height="1" /></p>
<p>If you&#8217;ve read the book <em>Art of War</em>, you&#8217;ll know that the basis for going into battle is to know your competition first. Keep your friends close but your enemies closer, the saying goes. In our SEO battlefield, we&#8217;ll look at competitive analysis and keyword research to start.</p>
<p>A critical first step for an effective SEO plan is to perform heavy competitive analysis. In fact, if you search in Google for a key term or phrase related to your field and website, you should look at the first three to five websites that come up on the first page of your Google search results. These folks are the ones to beat. That&#8217;s because if you&#8217;re listed in the top 10 search results in Google, you may find that your website will get significantly increased traffic (assuming you have a competitive search term). I’ll talk about how to get quality traffic and tracking/conversion in a future article.</p>
<p>It&#8217;s also critical that your website be built in such a way that it’s search-engine friendly but also user-friendly. To begin with, you must be very clear about what your site is all about. Do you know what your “value proposition” is? Then you&#8217;ll want to ensure easy navigation, a clear call to action and relevant content. When you add relevant content pages and links within your theme and community, you&#8217;re taking the first steps to success.</p>
<p>You must also make sure it loads quickly, is html/css (cascading style sheets) compliant, and lets visitor know what your site is all about in less than eight seconds. Even if you think your visitors are familiar with your product or service, you&#8217;ll still want to make it easy to navigate and user friendly.</p>
<p>SEO is one of the most powerful online marketing mediums there is, and it&#8217;s critical to the success of your online business. The bottom line is, SEO done right can enable you to be found and ranked well in the sea of billions of existing web pages, and your visitors and your bank account will both love you for it.</p>
<p><em>Jon Rognerud is a recognized authority on the subject of search engine optimization and has spent more than 15 years developing websites and marketing solutions at companies like Overture and Yahoo!. </em><a href="http://www.microsaw.com/" target="_blank"><em>His website</em></a><em> provides a wealth of informative articles, resources and complimentary e-mail courses on everything you&#8217;ll ever need to know about SEO and search marketing.</em></p>

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